Just thought I would share with you the topic for a mini-paper I am currently working on for a class called “Cross Cultural Management” in my Masters in Wine Biz Program. A little something for everyone to think about =)
France and the United States have two fundamentally different approaches to marketing wine. Are these differences purely historical or do they reflect deeper underlying cultural differences? If so, can these two approaches be better understood/explained from a cultural perspective?
Also, how does each approach reveal the cultural biases of the culture that engendered it?
Do not just compare each approach from a purely marketing point of view. Filter your analysis through the cultural dimensions we explored together in class (Hofstede’s Cultural Dimensions). And of course, illustrate and support your analysis based on something a little more “solid” than your personal opinion.
Any thoughts from the Vinous Readers?
This assignment is due March 27th, I will post my answer once I finish it.
Vinously Speaking & Vinously Yours,
The Ceci Sipper