I know you do :) … So read on, the link to the survey is at the end.
You many know this already, but for those of new to VS, you might be wondering what the heck I do between VS blog posts.
Well, I am a Master’s student at the Master in Wine Business program at the Burgundy School of Business in Dijon, France. I am done with the classroom time and now I am on to the “fun” part … writing my thesis and doing an internship. I have already posted about about my internship, but I haven’t said too much about what I am writing my thesis on.
My thesis stems from the following topic: The wine consumer’s wine-related use of the internet and online interaction with wineries and wine media.
The wine industry is buzzing with talk of the ‘how’ and ‘how not’ to use social media and internet marketing to attract new consumers/business, but in the research I have been doing for my thesis, reports on the wine consumer’s view point of it all are next to impossible to find. Leave it to me to pick a thesis topic with limited research/studies done on it.
But that will not stop me! I am feeling like a pioneer these days anyways!
This is why I decided that creating a general survey of wine consumer’s wine-related use of the internet and their online interaction with wineries/wine media would be the best starting point not only for my thesis, but also to encourage further research within the wine industry.
So, if you drink wine, which I assume if you are reading this blog, then you do … I would greatly appreciate your participation in this survey and helping out a lil’ ole master student with her thesis :). And tell all your wine drinking friends and family to take it too! ** And remember, this survey is for all wine drinkers, not just professional ones!
I know survey’s aren’t everyone’s favorite thing to do, but come on …. help a ‘Sipper’ out, haha :)
Here is the link to the online survey: http://bit.ly/wine-consumer-online